What an exciting morning I had today…. first thing I had a lovely sunny walk down the road to the Museum of London, where there was to be a special photo call for the launch of their collaboration with Lomography.
Lomographers will probably recognise the famous Lomowalls which decorate Lomo stores worldwide, and this very special project is along those lines… only so much bigger! In celebration of the fun-packed 2012 summer in London, Lomography teamed up with the Museum of London to create the biggest Lomowall ever seen in the UK! For five months at the start of this Olympic year, Lomography asked analogue photographers from all over the world to send them photos with the theme of ‘aspiring and achieving in London’. They have also recorded some of the Team GB Paralympic athletes in training in analogue style.
The result is a stunning 65m mosaic of individually printed, Olympic-themed analogue photos on 400 Lomowall panels, including images from 32 countries. There is a huge Lomowall inside the foyer of the museum, amazingly chevron-patterned using their colour clustering and repetition techinque, as well as stacks of wonderfully curated images on the immense curved wall outside. Close up, you see each photo individually, and in its own right…. but view from afar and you see the geometric pattern and vivid, glossy colours as its own work of art.
It was lovely to see so many (really, SO many!) analogue photos from all over the world in one place….. there were lots of things I recognised in the images, like one of the eggs on display in London this Easter, the Lloyds building (my favourite!), and photos of the museum too. It’s certainly an inspiration to ditch the digital and get analogue snap happy….. as well as to take on the Lomography Ten Golden Rules (especially ‘Don’t Think’, ‘Be Fast’, and ‘Take your camera wherever you go’!).
Chris Holmes MBE, Britain’s most successful Paralympic athlete, with 15 medals for swimming, was there too. A photography enthusiast himself, Chris uses what he feels and hears to compose his photos, so unsurprisingly he is drawn to the Lomography ‘don’t think, just shoot’ philosophy which values everyone’s artistic expression equally. Describing his love of photography, Chris said: “Photos have a universal power, they speak to us across space and time, evoking the feelings made in those moments: sport, success, life captured by camera, essence in eternity.”
If you’re feeling inspired like me, do take the opportunity to collect your “10 piggies” (that’s £10 to spend on lomography goodies!) ……. Under A Glass Sky readers who use this link to set up their ‘Lomohome‘ will receive 10 complimentary piggies to play about with!
You can see the Lomowall (for free!) until 6th January 2013, but there is a big launch party tomorrow to get tings started with a bang (with yummy booze from Rekorderlig, as well as cake from Choccywoccydoodah!).
All photography enthusiasts would do well to give the exhibition a look…. it really is a one of a kind spectacle!